ANKENY, Iowa–(BUSINESS WIRE)–Today, Casey’s and Gatorade® announced that they are providing $60,000 in funding to three youth sports organizations in Knoxville, Kansas City and Oklahoma City through Gatorade’s Fuel Tomorrow initiative, which aims to help everyone have the same opportunity to play sport by breaking down barriers in the communities that need it most. The funding provides $20,000 to each of the organizations for equipment and resources to better serve youth in underserved communities.
Playing sports can improve young people’s chances of doing well in school, going to college, and providing other long-term benefits like higher self-esteem. Yet there are significant barriers that prevent many children, especially those from low-income backgrounds, from participating in sports. Families have even fewer options for playing sports in the wake of COVID-19, with many reporting that their community sports provider has either closed, merged or returned with limited capacity.I
Through the Fuel Tomorrow program, Casey’s and Gatorade support the following organizations whose work helps more young athletes realize their potential through the power of sport:
RIVERSPORT Foundation – Oklahoma City, Oklahoma
RIVERSPORT offers competitive rowing programs to Title 1 schools in Oklahoma City, with approximately 500 students participating throughout the year.
“Rowing offers tremendous opportunities for young people, including college scholarships,” said Mike Knopp, CEO of RIVERSPORT. “RIVERSPORT strives to ensure that all students, regardless of their resources, can experience the benefits of competitive rowing.”
Funding from Casey’s and Gatorade Fuel Tomorrow will kick off RIVERSPORT’s efforts to purchase a new fleet of rowboats in preparation for the spring rowing season. With boat repair costs now exceeding the value of the boats themselves, funds from Casey’s and Gatorade come at a time needed for RIVERSPORT to maintain their equipment.
Downtown Youth Athletic Program – Knoxville, Tennessee
The Center City Youth Sports Program (CCYSP) provides football, baseball and basketball programs to children in downtown Knoxville, TN, serving over 300 students in 6 underserved communities throughout the school year.
“This is the largest funding CCYSP has ever received,” said Churchie Riley, CCYSP Board Director. “This funding ensures that we don’t have to turn children away from our programs.
Funding from Casey’s and Gatorade Fuel Tomorrow will support CCYSP’s football equipment needs, including the purchase of new helmets and cleats for their growing student-athletes. Funding of $20,000 will also allow CCYSP to recruit additional coaches and volunteers to increase the number of teams and enable even more students to participate in their programs.
Mattie Rhodes Center – Kansas City, MO
Mattie Rhodes Center (MRC) is a nonprofit organization in Kansas City, MO, dedicated to individual and family well-being through social counseling, behavioral health, youth development, and the arts. Mattie Rhodes Center provides football programs to youth in the Kansas City community as a tool to address children’s health issues and juvenile delinquency.
“Mattie Rhodes Center currently only has the resources to deliver youth football programming,” said Alisha Gambino, Director of Youth and Young Adult Services. “Funding from Gatorade and Casey’s will allow us to diversify the sports activities we offer our children to support their physical, cognitive and social development.
Funding from Casey’s and Gatorade Fuel Tomorrow provides the Mattie Rhodes Center with the opportunity to add “sports sampling” to their repertoire, giving the 85 children enrolled in the programming the opportunity to experience a variety of sports and physical injuries and exposing them to activities they haven’t had a chance to try.
“Gatorade and Casey’s share a passion for fueling the next generation and ensuring the inclusiveness of the sport,” said Melissa Miranda, CMO of PepsiCo Beverages North America, Central Division. “Each of these organizations was selected for their dedication to creating more equity and opportunity in sport in the communities that need it most. We are delighted to provide them with funding so that they can continue to have a positive impact and help young people explore their limitless potential.
“Casey’s is proud to partner with Gatorade to ensure a level playing field for tomorrow’s athletes,” said Katie Petru, Director of Communications and Community at Casey’s. “From purchasing the necessary athletic equipment to hiring new coaches, our combined resources are enabling these young athletes to excel in their passions, and we couldn’t be happier to provide a brighter future for these stars. rising.”
To learn more about the student-athletes, coaches and volunteers impacted by Gatorade and Casey’s funding, visit caseys.gatorade.com. For more information about Gatorade and Casey’s, visit gatorade.com and www.caseys.com and follow @Gatorade on TwitterFacebook and Instagram, as well as Casey’s on TwitterFacebook and Instagram.
Casey’s is a Fortune 500 company (NASDAQ: CASY) that operates more than 2,400 convenience stores. Founded more than 50 years ago, the company has grown to become the third largest convenience store retailer and the fifth largest pizza restaurant chain in the United States. Casey’s provides freshly prepared food, quality fuel and friendly service at its locations. You can enjoy pizzas, donuts and a wide selection of drinks and snacks. Learn more and order online at www.caseys.com or in the mobile app.
The Gatorade Company, a division of PepsiCo (NASDAQ: PEP), serves the needs of consumers who enjoy sports and fitness with brands such as Gatorade, Propel, Fast Twitch, Muscle Milk and Evolve. The solutions they provide are driven by a deep understanding of the unique opportunities and needs of sports activity. Gatorade, their flagship brand, is backed by a 56-year history of studying the world’s best athletes and sports nutrition research by the Gatorade Sport Science Institute, enabling them to provide scientifically formulated products that meet the needs of athletes both on and off. field. For more information and a complete product listing, please visit www.gatorade.com.
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary portfolio of convenience foods and beverages that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate over $1 billion in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that places sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.
I Aspen Institute: https://www.aspenprojectplay.org/youth-sports-facts/benefits