NCRC Launches Child Abuse Prevention Campaign


Islamabad: To commemorate World Child Abuse Prevention Day on Friday, the National Commission on the Rights of the Child (NCRC) launched the Child Abuse Prevention Campaign led by actor Ahsan Khan as NCRC Goodwill Ambassador.

Supported by the European Union-funded Huqooq e Pakistan project, the campaign aims to educate, equip and empower children, parents, caregivers and society about child sexual abuse through three videos recorded with children , parents and community members. The awareness initiative comes at an important time as abuse and violence against children continues to be a growing concern in Pakistan, particularly exacerbated by the COVID-19 pandemic.

Speaking at the launch, NCRC Chairman Afshan Tehseen said, “Securing children’s rights is especially important as Pakistan has a unique window of opportunity where the youth explosion can truly lead the future of Pakistan. But the disturbing crisis of child abuse is unfolding before our eyes. Now is the time to act – by strengthening systems and legislation to protect children’s rights as well as mass civic awareness efforts. She reiterated that the NCRC is firmly committed to ensuring that cases of child abuse are resolved expeditiously and with full justice.

The head of cooperation of the European Union delegation in Pakistan, Ovidiu Mic recalled that “children are the future of our societies and their rights must be respected, violations denounced and punished. In Pakistan, the European Union actively supports initiatives to prevent child abuse in all its forms and to promote awareness of the risks it presents. He then welcomed this initiative and underlined its importance in raising awareness on the subject and creating opportunities for discussion.

Guest of Honor and Goodwill Ambassador Ahsan Khan spoke of his involvement in the campaign: “We must act now. Pakistan’s greatest resource is its young population, especially children. They will be the leaders, politicians, doctors, policy makers, actors and artists of tomorrow. In order for them to imagine a better world than ours, we need to make sure that we give them a better world to dream in which they can be safe and loved.

The 2021 Child Abuse Prevention Campaign was launched in the run-up to Universal Children’s Day – celebrated on November 20. The day renews an annual global commitment to center the voices of children and youth to address their unique challenges and make decisions for their brighter futures by exercising their legitimate rights. Universal Children’s Day also marks the adoption of the United Nations Convention on the Rights of the Child on November 20, 1989. Pakistan was the sixth country to ratify the convention the following year.

In line with Pakistan’s commitment to the Convention, the NCRC was established in February 2020 under the National Commission for the Rights of the Child Act 2017 – the Commission has an overall advisory mandate for the promotion, protection and realization of children’s rights.

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