Nestlé launches the NESCAFÉ 2030 plan to foster regenerative agriculture, reduce greenhouse gas emissions and improve farmer livelihoods


NESCAFÉ, the largest coffee brand of Nestlé ( and one of the world’s favorite coffees, today presented its comprehensive plan to help make coffee culture more sustainable: the NESCAFÉ Plan 2030 The brand is working with coffee farmers to help them transition to regenerative agriculture while accelerating its decade of work ( under the NESCAFÉ Plan.

The brand is investing more than one billion Swiss francs by 2030 in the NESCAFÉ 2030 Plan. This investment builds on the existing NESCAFÉ Plan as the brand expands its sustainability work ( 3yeQBf4). It is supported by Nestlé’s regenerative agriculture funding following the Group’s commitment to accelerate the transition to a regenerative food system ( and ambition to reach zero net greenhouse gas emissions (

“Climate change is putting coffee growing regions under pressure,” said David Rennie, Head of Nestlé Coffee Brands. “Building on 10 years of NESCAFÉ plan experience, we are accelerating our work to help fight climate change and address social and economic challenges across NESCAFÉ value chains.”

Rising temperatures will reduce the area suitable for growing coffee by up to 50% by 2050[1]. At the same time, around 125 million people depend on coffee for their livelihoods[2] and about 80% of coffee farming families live at or below the poverty line[3]. Measures are needed to ensure the long-term sustainability of coffee.

“As the world’s leading coffee brand, NESCAFÉ aims to have a real impact on coffee culture around the world,” said Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit. “We want coffee farmers to thrive as much as we want coffee to have a positive impact on the environment. Our actions can help drive change across the coffee industry.

Supporting farmers’ transition to regenerative coffee farming

Regenerative agriculture is an approach to farming that aims to improve soil health and fertility, as well as protect water resources and biodiversity. Healthier soils are more resilient to the impacts of climate change and can increase yields, helping to improve farmers’ livelihoods.

NESCAFÉ will provide farmers with training, technical assistance and high yielding coffee seedlings to help them transition to regenerative coffee growing practices. Here are some examples of regenerative agriculture practices:

  • Planting cover crops helps protect the soil. It also helps add biomass to the soil, which can increase soil organic matter and therefore soil carbon sequestration.
  • The incorporation of organic fertilizers contributes to soil fertility, which is essential for good soil health.
  • The increased use of agroforestry and intercropping contributes to the preservation of biodiversity.
  • Pruning existing coffee trees or replacing them with varieties that are resistant to disease and climate change will help rejuvenate coffee plots and increase yields for farmers.

Focus on the origins from where NESCAFÉ sources 90% of its coffee

NESCAFÉ will work with coffee farmers to test, learn and evaluate the effectiveness of multiple regenerative farming practices. This will be done by focusing on seven key origins, from which the brand sources 90% of its coffee: Brazil, Vietnam, Mexico, Colombia, Ivory Coast, Indonesia and Honduras.

NESCAFÉ aims to achieve:

  • 100% responsible coffee by 2025 (
  • 20% coffee from regenerative farming methods by 2025 and 50% by 2030 as part of Nestlé’s ambition for key ingredients (

Piloting a financial support program in Mexico, Ivory Coast and Indonesia to accelerate the transition to regenerative agriculture

NESCAFÉ is committed to supporting farmers who bear the risks and costs associated with switching to regenerative agriculture. It will offer programs that aim to help farmers improve their incomes as a result of this transition. In Mexico, Ivory Coast and Indonesia, NESCAFÉ will pilot a financial support program to help farmers accelerate the transition to regenerative agriculture. Through this program, NESCAFÉ, in collaboration with coffee farmers, will test and learn the best approach in each country. These could include measures such as:

  • conditional financial incentives for the adoption of regenerative agricultural practices
  • income protection through weather insurance
  • better access to lines of credit for farmers

NESCAFÉ will track progress and evaluate the results of its field programs with coffee farmers through its monitoring and evaluation partnership with the Rainforest Alliance. Its efforts will be complemented by new partnerships focused on expertise, such as the one with Sustainable Food Lab for topics related to revenue assessment, strategy and monitoring the progress of coffee growers.

Reduce greenhouse gas emissions also by capturing and storing more carbon in the soil

Regenerative agriculture also helps extract carbon dioxide from the atmosphere and reduce greenhouse gas emissions. That’s why regenerative agriculture is a key part of Nestlé’s Zero Net roadmap. NESCAFÉ aims to contribute to Nestlé’s Net Zero Commitment ( to halve greenhouse gas emissions by 2030 and achieve net zero gas emissions greenhouse by 2050. It will work with farmers, suppliers and partners to help protect agricultural land, improve biodiversity and help prevent deforestation. The brand intends to help farmers plant over 20 million trees in or near their coffee farms.

In Central and West Africa, Nestlé is the leader in pure soluble coffee. Over the past 10 years, the NESCAFÉ plan has developed a coffee industry where everyone can thrive. We have supported over 22,000 coffee farmers with capacity building and technical assistance. We have also promoted youth employment through our entrepreneurship program, MYOWBU, which currently benefits over 5,000 young people with buggies and shoulder kits.

What does the NESCAFÉ Plan 2030 mean for coffee farmers in our region in the future? For Mauricio Alarcón, Managing Director of Nestlé Central and West Africa, the NESCAFÉ plan will continue to help improve livelihoods and make coffee farming more sustainable. “With income diversification, human rights and child protection, among others, we will work more closely with farmers than ever before to improve the livelihoods of communities, while advancing efforts aimed at protecting the environment for future generations”.

Moving forward on a solid foundation

Today’s announcement builds on NESCAFÉ’s sustainability efforts in coffee production. Since 2010, the brand has invested in sustainable development through the NESCAFÉ Plan ( and has made significant progress:

  • Responsibly sourced coffee: 82% of NESCAFÉ coffee was responsibly sourced in 2021
  • Coffee seedlings: 250 million new coffee seedlings distributed to farmers since 2010
  • Monitoring and evaluation: impact study in partnership with Rainforest Alliance in 14 countries
  • Greenhouse gas emissions: 46% reduction in greenhouse gas emissions in our soluble coffee factories (2020 vs 2010, per tonne of product)
  • Water consumption: 53% less water withdrawal in our soluble coffee factories (2020 vs 2010, per ton of product)

[1] Inter-American Development Bank (

[2] Fairtrade Foundation (

[3] TechnoServe (

Distributed by APO Group for Nestlé.

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